16 November 2008

Increase Page Rank

Improved Search Engine Rank: Google Page Rank Misconceptions
by: Peter Nisbet



Improved search engine rank is attainable through good search engine optimization, part of which is the maximizing of your Google Page Rank through intelligent linking with other web pages. In this first part of 2 on the subject of Google Page Rank, we will look at the argument for attaining high listings through a linking strategy.

Google Page Rank is a buzz term at the moment since many believe it to be more important to your search engine listing than search engine optimization. If we ignore for the moment the fact that Page Rank is, in itself, a form of SEO, then there are arguments for and against that belief.

Before we investigate these arguments, let’s understand some fundamentals of search engine listings. First, most search engines list web pages, not domains (websites). What that means is that every web page in a domain has to be relevant to a specific search term if it is to be listed.

Secondly, a search engine customer is the person who is using that engine to seek information. It is not an advertiser or the owner of a website. It is the user seeking information. The form of words that is used by that customer is called a ‘search term’. This becomes a ‘keyword’ when applied to a webmaster trying to anticipate the form of words that a user will employ to search for their information.

A search engine works by analyzing the semantic content of a web page and determining the relative importance of the vocabulary used, taking into account the title tags, the heading tags and the first text it detects. It will also check out text related contextually to what it considers to be the main ‘keywords’ and then rank that page according to how relevant it calculates it to be for the main theme of the page.

It will then examine the number of other web pages that are linked to it, and regard that as a measure of how important, or relevant to the ‘keyword’, that the page is. The value of the links is regarded as peer approval of the content. All of these factors determine how high that page is listed for search terms that are similar contextually to the content of the page.

Without doubt, there are web pages that are listed high in the search engine indices that contain very little in the way of useful content on the keywords for which they are listed, and have virtually no contextual relevance to any search term. However, a careful investigation of these sites will reveal two things.

The first is that many such web pages are frequently listed highly only for relatively obscure search terms. If a search engine customer uses a common search term to find the information they are seeking, they will very rarely be led to a site that has little content other than links, but it is possible. The second is that they contains large numbers of links out to other web pages, and it can be assumed that they have at least an equal number of web pages linking back.

It is possible to find such web pages for many keywords. An example is on the first page on Google for the keyword ‘Data VOIP Solutions’. There is a website there that is comprised only of links. The site itself has little content, but every link leads to either another website that provides useful content, or another internal page full of more links and no content. That is how links can be used to lift a web page high in the SE listings.

Such sites frequently contain only the bare minimum of conventional search engine optimization, but the competition is so low that they gain high listings. You will also find them to contain large numbers of internal pages, every one of which contain the same internal and external links.

It is true, therefore, that it is possible to get a high listing without much content, but with a large number of links. However, is that a legitimate argument for those promoting links against content? Could you reasonably apply that strategy to your website? Could a genuine website really contain thousands of links to other internal pages and external pages on other websites, and still maintain its intended purpose?

In the second part of this article, titled ‘Search Engine Rank: Google Page Rank Misconceptions’ wI will explode some myths about Page Rank, and explain how many people are wasting their time with reciprocal links, and perhaps even losing through them. It may be that a linking strategy is not so much an option, as a choice between the type of website that you want: to provide genuine information or to make money regardless of content.

Improved search engine rank might be synonymous with Google Page Rank, but perhaps only if you want to sacrifice the integrity of your website.


About The Author
Peter Nisbet normally has several pages his website listed within 2 days, and he shows you exactly how he does it on his website http://www.improved-search-engine-rank.com using screenshots and actual examples




Search Engine Rank: Google Page Rank Misconceptions - 2
by: Peter Nisbet



Improved search engine rank is difficult enough to obtain without you having to trawl through all that has been written about Google Page Rank in order to find the truth. There are many misconceptions about Page Rank, and Part 2 of this article dispels the most common of them, the first being that Yahoo and MSN have their own version.

In fact this is not so. Yahoo had a beta version of a ‘Web Rank’ visible for a while, ranking complete websites, but it is now offline. MSN has no equivalent as far I can ascertain. The term ‘PageRank’ is a trade mark of Google, which is why I refer to it as Page Rank and not PageRank. A small difference, but a significant one.

If you are one of those that believe that the more links you can get to your website the better, then you are wrong. When Google started the Page Rank frenzy by putting that little green bar on their toolbar, they didn’t realize the consequences of what they were doing. People fought to get as many links to their website as possible, irrespective of the nature of the websites to which they were linking.

That is misconception Number 2. You do not link to websites, you link to web pages, or should I say, you get links back from web pages, not websites. It is, after all, the link back that counts isn’t it? The link away from your site doesn’t count. Wrong! Misconception Number 3. The link to your web page counts no more than the link away from your web page. In fact, it could count less. You could lose out in the reciprocal linking stakes if your web page is worth more than the other person’s.

Let’s dispel that misconception right now. When you receive a link from a web page (not web site) you get a proportion of the Google Page Rank of that web page that depends on the total number of links leaving that page. When you provide a link to another web page, you give away a proportion of your Page Rank that depends on the number of other links leaving your web page.

The Page Rank of the website you get a link from is irrelevant, since that is generally the rank of the Home Page. You will likely find that all these great links you think you have from PR 7 or 8 websites are from a links page that has a PR of ZERO! So you get zilch for the deal. If you are providing them with a link from a page on your site even of PR 1, then you lose! Most people fail to understand that.

No incoming link can have a negative effect on your PR. It can have a zero effect, but not negative. However, if you have an incoming link with zero effect, and an outgoing reciprocal link with a positive effect to the target page, then you will effectively lose PR through the deal. Every web page starts with a PR of 1, and so has that single PR to share amongst other pages to which it is linked. The more incoming links it has, the higher PR it can have to share out.

If your page has a PR of 4 and has three links leaving it, each gets twice the number of PR votes than if 6 links leave it. Your page with a PR of 4 has to get a similar number of PR votes incoming as it gives away to retain its PR. In simple terms, if your PR 4 page is getting links from a PR 8 page with 20 links leaving it, you lose out big time! It’s simple maths.

No page ever gives away all of its PR. There is a factor in Google’s calculation that reduces this to below 100% of the total PR of any page. However, that is roughly how it works. You don’t get a proportion of the whole website ranking; you only get part of the ranking of the page on which your link is placed. Since most ‘Links Pages’ tend to be full of other outgoing links, then you won’t get much, and will likely get zero.

That is why automated reciprocal linking software is often a waste of time. If you want to make the best of linking arrangements, then agree with the other webmaster that you will provide each other with a link from equally ranked pages. That way both of you will gain, and neither loses. Some software allows you to make these arrangements.

Another misconception is that only links from external web pages count. In fact, links between your own web pages can be arranged to provide one page with most of the page rank available. Every page has a start PR of 1, so the more pages you have on your site then the more PR you have to play with and distribute to pages on your website of your choice.

Search engine rank can be improved by intelligent use of links, both external and internal, but Google Page Rank does not have the profound effect on your search engine listing that many have led you to believe. Good onsite SEO usually wins so keep that in mind when designing your website.


About The Author
Peter Nisbet normally has several pages his website listed within 2 days, and he shows you exactly how he does it on his website http://www.improved-search-engine-rank.com using screenshots and actual examples




How I increase my Internet Network Marketing Blog Page Rank with Free Back links ?
by: David Gwee



I recently just pick up a neat trick on how to increase my blog page rank through backlinks with anchor text from high page rank sites for free. How do I do it and why high page rank sites allow this ?

Although I am a newbie blogger but I would like to try this out on my "Internet Network Marketing Blog"(http://www.mlmJedi.com) as anchor text and sees if it works because presently my Internet Network Marketing Page Rank is "0" !

Its pretty easy and simple. First research for blogs of your Niche or Industry.For me will be the Internet Network Marketing MLM niche.Look for those with Page rank 3 and above.Just Leave a comment, not just those spammy short comments like: Good work or well done.

Contribute and write something worthy of passing their comment moderation.The better or longer you write the higher chances of your comment being approved and thus attract their readers attention to your Blog.

Now come the most important part, you need to fill in your name, email, website URL .We all know that our blog URL will Leave a backlink but if I fill up my name as :"Internet Network Marketing Blog" and yes that is my anchor text and Google will know that "Internet Network Marketing Blog" is my anchor text and its important to my Blog URL .Check out Youtube Video in my blogpost where I test this in http://www.JohnChow.com 's blogpost title:"The John Chow Effect"'s comment.

Is this tactic workable ? Come watch Youtube video and comment in my blogpost http://www.mlmjedi.com/seo-blogging/how-to-increase-my-internet-network-marketing-blog-page-rank-with-free-backlinks

"How I increase my Internet Network Marketing Blog Page Rank with Free Back links ?" is brought to you by The MLM Jedi.

May the Force be with You


About The Author
David Gwee author of THE Online MLM Blog : http://www.mlmJedi.com an Online MLM Expert shows you How -INSIDER BLUEPRINT- a 100% Profit Affiliate Program featuring "Pay It Forward" & MLM Funded Proposal Advertising Concept, Can EXPLODE Your MLM Leads Online! Go http://www.WhoisJoeschmo.com NOW!




How to Increase the Ranking of Your Page
by: Darren Dunner



Increasing the page rank of your web site has a lot of advantages. But doing so is a tough job and the competition you are dealing with is extremely huge and growing by the hour. However, there are ways and means to increase page ranks and help is at hand with a vast number of resources that you can use to increase the ranking of your page. All search engines keep updating their search rankings regularly. There are a number of things that a search engine considers when deciding on the rankings of your page. So the best thing you can do is to fortify the components that these search engines consider and keep improving on them. Some tips that will help you increase your search engine page ranking are as follows:

The first step you should take to increase page rank is to submit to search engine directories. You can do this for free on most search engines and thus increase your web presence by being listed on a number of search engines. You also get to create a free link when you do so and increase your chances of getting higher rankings as a result.

Create as many back links as possible. This is the main criteria that Google uses for ranking web pages. The larger the number of back links that you have, the higher your page ranking goes. You can create a number of links by joining forums and giving a link to your web site along with your signature. You get higher rankings if your links are on web sites that are relevant to your own web page. You can get a higher distribution of links by writing and posting articles on other web sites. Articles generally generate a lot of traffic too, thus increasing the value of your link. Starting ezines is also a great method of increasing page rankings by increasing the number of links to your website.

There are a number of resources that will help you know about the kind of keywords that search engines look for. Keep altering the phrases and the language of your web site in order to incorporate these words. Try to put in a good percentage of key words and key phrases when making up content for your web site in order to increase page rank.

Improve the quality of your web site. Search engines rate sites based on their relevance to a particular subject. Make sure that your web site gets regularly updated with new things. Keep it current and try to become a leader in your particular area. Turn your web site into a key resource and you will automatically generate more traffic and better page ranks. This is the long road to increasing page rank, but it makes sure that you get there in the end.

About The Author
Darren Dunner is the author of this article on Increase page rank. Find more information about the subject here http://www.buildpr.com/




Improved Page Engine Rank and SEO for Beginners and the More Experienced
by: Peter Nisbet



Improved page engine rank is a term used by those with a confusion with SEO and page optimization and Google Page Rank – properly PageRank by the way. It is a trade marked term registered by Google, although the patent for the PageRank system of calculating and assigning it is assigned to Stanford University where Page developed the system, not Google.

What most people do not know is that the term PageRank originates from the name of one of the developers, Larry Page. Hence Page Rank. He later teamed up with Sergey Brin to form Google in 1998.

Enough of history: that is in the past! The present is that Google PageRank that I will henceforth refer to as Page Rank for fear of breaking copyright law, has been publicly stated by Google as being one of the predominant means of determining the listing of a website for a particular search term. This might not last for a lot longer, since there are whispers that Google are considering reducing the importance of Page Rank in view of the increasing relevance of social bookmarking and other social sites such as Del.icio.us and Digg.

Now there is Twitter run by Google, and more and more Twitter results are turning up in Google search results. Twitter is what is called a micro-blogging service that uses SMS and instant messaging, or the blog posts on the Twitter website. Facebook is also being used by more and more people, but a lot are college students and others trying to spy on and stalk ex lovers for what can only be assumed to be pretty nefarious reasons.

However, these uses of so called social networking sites are immaterial. It their existence that matters, and the association many of them have with major search engines that are producing so many search results somewhat less than useful when they should properly have been filtered out. The question is: Should Google and Yahoo be allowed to be associated with these sites and give them preference in search engine results by use of what can only be manipulation of the algorithms?

Perhaps Page Rank and Link Density will become less important than your registration and participation in these sites. That is why I have joined most of them. They are fun to participate in, but much of the content is very juvenile and amateurish and not what I would to find in a serious search. Blog postings are generally not useful content.

However, back to link density and Page Rank. It is highly unlikely that link density will ever be dropped by Google, but they might introduce some aspects of social bookmarking in to their algorithm. What this means is that if you want to improve your listing, you will have to be involved in Google related social sites, Twitter being the main one at the moment.

If you understand Twitter you will know what I mean when I state that Google might include, in addition to page rank and traditional SEO, the number of friends and comments, number of Twitter followers, photo uploads and frequency of updates. Keep an eye on Google activity and their acquisitions, since the more acquisitions of social sites Google make, and the more of their own they produce, then you can be pretty sure that at some time they will introduce elements of that into their algorithms.

So, get ahead of the race and get acquainted with Twitter. Google have made no changes yet, but the buzz is there, so don’t bet your boots that no changes will be made in that direction sometime in the future. My belief is that article submission will remain the one major means of attracting traffic and obtaining one-way links back to your selected web pages for the foreseeable future, but that elements of social bookmarking and other social networking sites will gradually creep into the algorithms.

There is nothing to lose by being ahead in the game, and you have just been given a clue as to how to do that. It might be a year away, perhaps less and perhaps more, but when the day comes, if it does, I at least will be prepared for it.


About The Author
Peter Nisbet

If you want to find out how to get your site listed on the search engines in 2 days, and improve your listing position dramatically, check out Pete’s website http://www.improved-search-engine-rank.com where you will be shown screenshots of exactly how he does it.




How to Maximize your Page Rank
by: Gally Reznor



Why care about the Page rank?

As mentioned in previous articles, Page Rank is one of the familiar variables in determining appearance in SE results. Although today the importance of page rank has been descended, and sometimes we see pages of PR 3 or 4 getting to first places in Google, Page Rank is one of the variables SEO's often deal with because this is the variable we know a lot about and can approach sensibly. The second good reason to learn about PR is using it to emphasize important pages of your website, like the Homepage ( you know how annoying it is when SE presents some negligible page of your website higher than the Homepage)

What is PR?

PR ranges from 1-10 and indicates the number and quality of page incoming links.

Page Rank is calculated as follows:

PR(A) = log10((1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))) when :

0<1 usually set to 0.85

PR(T1) – Page rank of page T1 linking to page A. T1, ….,Tn

C(T1) – number of outbound links in page T

Notice that the 1-10 scale is accepted because of logarithmization of the equation. Therefore , each group of page rank ( PR1,… PR10) is not equal in size and getting to higher PR group is getting harder with every step.

This article deals with page rank maximization techniques:

PR0 – Page rank zero

This rank is usually given to:

new pages

pages with very few incoming links

websites being caught using Black Hat Strategies to promote their website.

Webpages with PR0 can harm your website in case that one of your pages links to PR0 page. Although, if PR0 page links to your page , your pages is not hurt nor benefited because Google assumes you don't have absolute control over your incoming links. Even so , you may exchange links with PR0 page in case that

The PR0 page doesn't contain hidden text or other forbidden elements of black hat SEO

The page is new and therefore gets zero ranking.

PR leakage

Although PR depends on your incoming links, linking to other websites can cause you PR leakage, therefore use only necessary links to other websites.

Linking to pages inside your website does not cost you PR therefore you can do it freely.

Make sure every page in your website links to other important pages since every link has its contribution. Leaving Dead end pages wastes this contribution.

Use PR to emphasize important pages:

Creating links smartly to most important pages of your website, like Homepage, gives it PR boost and helps emphasizing its importance in front of less important pages in the website.

This is the most popular and beneficial link scheme emphasizing your homepage:

All pages in the website link to Homepage (first priority page)

Page of x priority is not linked to other pages of x priority but only to Homepage, page of x+1 , and X-1 priority. (for example, categories are not linked between them).

No jumping between pages in non hierarchic order : for example Page priority 1 doesn’t link to page priority 3 , and page of same priority are not interlinked.

If we count the relative distribution of PR between all the pages, in this scheme, Homepage gets the highest rank.

If we link the categories , Homepage rank descends and category PR raises a little.

If we link all the pages at the website to each other, all of them get the same but low PR.

To get the highest Homepage PR we must link all the pages to Homepage only and Homepage must link to all the pages.

Exchanging/ Purchasing Links

Incoming link is more effective if it comes from high PR page.

Page with few links is better contributor than page with lots of links (in case they are of same PR)

Exchange links only with well ranked websites because exchanging links cause PR leakage. This leakage must be weaker than link contribution otherwise the exchange is not beneficial.

Don't exchange pages with PR0 pages because in best case scenario it doesn’t help you. (Unless you expect this page to be very popular in short period).


About The Author
Gally Reznor is a web developer and marketing manager at Site123.com. Visit http://www.site123.com.